If you are in the bakery business, you must know what are the purpose of correct packaging of bakery products. The role of packaging on bakery products is mainly:
- protect your bakery product
- Make your product stand out
- Enhance brand image
How does packaging protect your product
- Packaging protects your bakery product by cushioning. This is very important for fragile products. It can reduce the loss of products during transportation.
- Provide a physical barrier. This protects the product from external forces that could damage it, and also protects the product from elements such as moisture and dust.
Good packaging makes your product stand out
- When customers see that you have invested in high-quality packaging, they will be more likely to believe that your product is also high-quality.
- Visual appeal is very important, and attractive packaging is more likely to be chosen by customers when choosing a product.
- Good packaging can help you gain the necessary brand recognition and make it easier for customers to remember your products.
- Packaging can help improve your bottom line by increasing sales. And increase the added value of the product.
Enhance brand image
You can enhance your brand image by:
- Use high-quality materials. High-quality packaging materials will leave a good impression on your customers.
- Please keep it simple. A cumbersome design can be confusing and off-putting.